email marketing articles

Bite-size articles written to help you get results from your email marketing

Built to engage

How do you structure emails for different reading behaviours?

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Send to sell

It's not the opens that count, it's the deals you close

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Subject to success

Never before has so much had to be done in so few words

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Keep on scrubbing

Maximise deliverability and inbox placement

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Kill the contact list

Rolodex is dead, long live advanced segmentation

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Filters are your frenemy

A foe, but one that can help your email marketing

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Too much to ask?

Provide valuable answers but leave meat on the bone

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Templates for goldfish

Not everything that glitters is gold, don't undervalue content

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Brand vocals

Image isn't the same as images

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KISS

The cure to a case of the vagaries or lawyer's tongue

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Keep interest rates high

Don't be too keen on slashing your copy to the bone

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Clean up with killer copy

The tortured howls of 1000 undead

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Velcro email copy

Cut down on fluff and don't forget the hook

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PoFint

Make sure you're writing emails with purpose

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The attention gap

Fight the gravitational pull of the trash folder

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Headline howlers

Hilarious examples of when words go wrong

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Businesspeak

Free your words to connect with your audience

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Wants more than needs

Do your customers know you've got what they want?

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